Archive for October, 2007

Louise has written two great news stories, published on Bizcommunity.com, on yesterday’s Knowledge Resources conference on branding in the digital world:

What is your brand’s narrative?

Brands ‘fear’ their consumers

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So what’s the big deal about social media and blogging in South Africa? Internet guru Arthur Goldstuck attempted to answer that question for marketers…

It’s an entry point for individuals, ie, marketers wanting to engage with the Web 2.0 community.
It’s an amazing barometer of collaboration in marketing, branding and innovation by individuals on the Internet.
Web 2.0 [...]

One of the most important messages coming through here today from the speakers is that consumers are more powerful than ever before and that consumers can make or break brands online.
Consumers can do what they want to your brand online: they can even destroy your brand… and many have (Google: ‘Kryptonite bike locks’; ‘Dell hell’). [...]

Brand architect Patrick Collings from Sagacite brand agency, who has one of the coolest business cards I’ve ever received – transparent plastic – was the MC at today’s digital branding conference from Knowledge Resources in Johannesburg. He explained that the conference wanted to take marketers back to the basics of the digital world to enable [...]

Knowledge Resources, one of the up-and-coming conferencing companies in our industry, is hosting a conference on ‘Brands in the Digital World’ in Bryanston, Johannesburg, to try demystify what is happening to brands online, specifically for marketers. Bizcommunity.com editor Louise Marsland will be blogging from there today.

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In the past couple of years, the media, particularly in South Africa since we’re a little restricted by a lack of broadband, have been debating online media, new media, digital media and now social media and how to capitalise on it. And through all this, we, particularly in the online media, have been trying to [...]

Well, after months of rumours, 24.com have finally gone live with the beta version of Laaik.it, a social news bookmarking site, as scooped by Charl Norman. I heard about it through a Twitter sms while I was out and about.
So far, there are blog posts on it by Matthew Buckland, Uno de Waal and adii. [...]