August 30, 2007
Idols contestant a marketing ploy?
By Simone Puterman in Marketing | 3 comments
Idols contestant Cliff Jennings is actually an ad campaign formulated by Ogilvy Johannesburg, according to a headline story in this afternoon’s News24.com newsletter. The story was broken by a blogger, which is causing quite a furore among some loyal reality TV fans, who would have preferred to have been kept in the dark.
Bizcommunity.com is currently waiting for official comment from Ogilvy Johannesburg.
For more:
- Search on blog aggregator Amatomu.com
- Search on blog aggregator Afrigator.com
- Search on social bookmarking service Muti.co.za
- Cliff Jennings groups on Facebook
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Justin Hartman | Sep 4, 2007 | Reply
Hey Simone, nice of you to link through to the search page of Afrigator. As always I appreciate your support immensely.
Simone Puterman | Sep 4, 2007 | Reply
Just making sure I’ve properly earned that limited edition t-shirt, Justin
Justin Hartman | Sep 5, 2007 | Reply
LOL