October 3, 2007
[Media24] Touchline mags withdrawn from Picas
By Louise Marsland in Marketing, Media24, PICA Awards | 10 comments
The five Touchline mags affected by the circulation irregularities have also been withdrawn from the Pica Awards this year.
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Karen | Oct 4, 2007 | Reply
Why is only the Touchline MD being named in public? What about the other eight, SIX of them at one business unit?!
louise | Oct 4, 2007 | Reply
I do agree with you. i also know of publishing houses inflating the sales figures of some of their magazines. hopefully this will give the small publisher a chance. we cant afford to lie.
Louise Marsland | Oct 4, 2007 | Reply
Hi Karen,
The Touchline MD put his involvement in this in the public domain when he resigned. So far Media24 have not officially released the names of the others involved as they have been susupended and still have to face disciplinary action.
KOELSUM | Oct 4, 2007 | Reply
Can someone please tell me where did this start and why investigating the circulation figures so suddenly. Is it someone that worked in the circulation department of Media 24 or Touchline Media that was involved with the incorrect calculation
Yeti | Oct 4, 2007 | Reply
Ir was NOT a miscalculation, an individual colluded with distributors to produce fake invoices…
Scott Casten | Oct 4, 2007 | Reply
Louise, yoou say you know of houses inflating figures, I hope you will also be pushing for ABC to go after all houses, small to big?
KOELSUM | Oct 4, 2007 | Reply
Was it an individual from Media 24 or Touchline Media colluded with distributors to produce fake invoices…
Yeti | Oct 4, 2007 | Reply
Scott, while I am the first to agree that ABC fraud is wrong, I don’t think this incident should turn into a ‘blame game’, along the lines of ‘well, what about XYZ publishing’s figures?’
In fact, this is the kick up the ar$e/wkae-up call that the industry needs - there has been far too much lying, bullsh*tting and laxness of control in the past.
Koelsum, so far as I understand it, the fake-invoicing happened at both TLM and Media 24.
Simone Puterman | Oct 4, 2007 | Reply
Koelsum, I’m battling with the comment facility in Wordpress to be able to post a list of Bizcommunity.com articles, snippets and blog posts which show our coverage so far. But if you go to our lead headline on the Biz frontpage this morning (Potential criminal charges in Media24 scandal), at the bottom of the article you’ll find the list.
Also look at the blog posts categorised under Media24 (http://blog.bizcommunity.com/index.php/category/media24/).
pharmacy | Oct 10, 2007 | Reply
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