Archive for November 12th, 2007

We’re running a poll on Bizcommunity.com asking for public opinion on the new Pick n Pay logo – What do you think of the new Pick n Pay logo? – so please go add your two cents!

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Steve Hoban, director of global procurement for WalMart, will be joining Pick n Pay to assist in driving the new brand strategy from a global procurement perspective.

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At a press conference ongoing at Pick n Pay head office in Cape Town this morning, 12 November 2007, it was announced that the 40-year-old Pick n Pay brand has been revamped. The well-known logo has been updated using Cachet font, the black has been dropped and the elegant dark blue of ‘Pick ‘and the [...]

Pick n Pay has been working with top global brand company Landor out of its UK office to revamp the “hero” Pick n Pay brand in the group, revamping the whole brand essence and visual language. This is in order to stand out clearly from its competitors, to ensure that it remains relevant with customers [...]

Pick ‘n Pay is about to make a major announcement at Cape Town HQ regarding their brand and advertising.

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This is the time of year one starts planning for the next and reflecting on the year that is passing (too fast I might add!). If one had to label this year in our industry, it would be the ‘Year of the Social Network’. The social media revolution going mainstream is one of the most [...]