November 6, 2007
By Louise Marsland in ABC, MPASA, Marketing | 3 comments
“I love talking about nothing. It is the only thing I know anything about.” Oscar Wilde said that. Unfortunately I have nothing to report as nothing happened at the much punted ‘debate’ between the Audit Bureau of Circulations (ABC) GM, Charles Beiles and the CEO of Media24 magazines, Patricia Scholtemeyer.
I don’t think I can recall [...]
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November 6, 2007
By Louise Marsland in MPASA, Marketing | 1 comment
Audit Bureau of Circulation (ABC) GM Charles Beiles is busy lecturing delegates (mostly publishers and editors, not lowly circulation people) via Powerpoint on the rules of engagement of an ABC certificate. It’s more death by Powerpoint than controversial at all.
But wait… there’s more… up next is the media person of the moment, Media24 CEO Patricia [...]
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November 6, 2007
By Simone Puterman in MPASA, Marketing | 0 comments
Bizcommunity.com editor Louise Marsland will be blogging live over the next two days from Magazine Publishers Association of South Africa (MPASA) “The Business of Magazines” conference, taking place 6 – 7 November 2007 at the Sandton Convention Centre in Johannesburg, so click through regularly for updates.
The intrepid Zoopy.com crew is there as well, shooting videos, [...]
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