November 6, 2007

[MPASA conference] Patricia Scholtemeyer up next

By Louise Marsland in MPASA, Marketing | 1 comment

Audit Bureau of Circulation (ABC) GM Charles Beiles is busy lecturing delegates (mostly publishers and editors, not lowly circulation people) via Powerpoint on the rules of engagement of an ABC certificate. It’s more death by Powerpoint than controversial at all.

But wait… there’s more… up next is the media person of the moment, Media24 CEO Patricia Scholtemeyer, dupped ‘Teflon Trish’ by Bizcommunity.com readers.

We wait with baited breath to see if this will actually be a debate. The presentation is after all entitled: “The ABC: How to and what can go wrong…”

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