November 14, 2007

[Poll] Pick n Pay logo not readers’ choice

By Simone Puterman in Marketing, Poll | 2 comments

We’re now moving into day three of our poll, What do you think of the new Pick n Pay logo?, and boy oh boy has the response been heated! Apart from 857 votes at the time of this blog post, we’ve received 104 strongly opinionated comments, most of them slating the design and the choice of UK designers instead of supporting local talent.

RESULTS
Yes, a winner

34.89% (299) votes
No, don’t like it

47.96% (411) votes
Not sure…

17.15% (147) votes
Total votes 857

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2 Comment(s)

  1. Hugo | Nov 14, 2007 | Reply

    All that experience, money, resources and time waisted. Very dissapointing. Have seen smaller companies with smaller budgets doing a far better job!

  2. nomad-one | Nov 14, 2007 | Reply

    Recent times have seen quite a few high profile logo design controversies both locally & abroad. I was one of those who would outright criticize these based merely on what I saw in front of me and feel the same about this PnP one, but there’s more to this than just the immediate visual appeal. The logo controversies seem to be doing something for the brand - giving it exposure in a space where it usually gets none. Quite weird hey, I wonder if it’s part of the strategy?

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