November 21, 2007

[PnP] Fresh Living with Pick n Pay

By Simone Puterman in Marketing, Retail | 15 comments

PnP’s new custom magSome of the new product range/revamped brandingA design I actually likeimage034.jpgPretty yummy - I’m eating it right now

I was just at the launch of Fresh Living, the new custom magazine for Pick n Pay. Here a few pics showing the new branding and some of the new product lines.

Update Thursday 22 November: Here are the photos that I forgot to take on the ads I received in my Tuesday edition of the local knock-and-drop Caxton community newspaper:

PnP newspaper inserts with new branding PnP newspaper inserts with new branding - closeup

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15 Comment(s)

  1. miss dee | Dec 3, 2007 | Reply

    they could have left the old one for a moment i thought it was some midical aid coz it totally looks like one who ever came up with this should be dealt with & i could have done better than that

  2. Poppie | Dec 7, 2007 | Reply

    Thank goodness they changed it, I became seriously g@tvol of the old logo, BUT not the best replacement you could find. Should’ve considered using local agencies, the Absa logo and Engen logo was developed in RSA, need I see more…

  3. Danielle | Apr 22, 2008 | Reply

    I must be honest, when I first saw the new branding for PnP, I was not impressed, however, as a marketing student I had a deeper look into it, and I feel that even though the new logo is more simple than the previous one, it also shows that PnP is not all about fancy names, yet what the name entails. With the new logo came new products, and I feel it makes sense to have a more simplistic yet still sophisticated brand design, and have more quality and design on and within the actual PnP products.
    I think PnP knows exactly what they are doing!
    I think the change is for the best!

  4. Mr du Plessis | Apr 28, 2008 | Reply

    Tired of P N P that caters only for Muslims. All foods Halaal signs on.Why not keep P N P No Name brands free from Halaal signs?Or is pnp now Allahs Baby?

  5. mr du plessis | Apr 28, 2008 | Reply

    Its the same everywhere!!They do not care anly after how much money can we make out of customer.Not how clean can we be

  6. Raz | May 14, 2008 | Reply

    maybe pick’n Pay knows that Halaal food is better seeing that you dont know what you talking about.

  7. Cecilene | Jan 6, 2009 | Reply

    Thanks for a fantastic magazine, bought the copy for Jan/Feb 2009 and my boys (aged 6 and 11) loved the strawberries and cotagge chesse sandwiches.I was hoping that you guys could put together some vegetable sandwiches (fun and tasty ones)for them to make themselves.

    Keep up the good work.
    Cecilene

  8. Claudia | Feb 11, 2009 | Reply

    I am so glad I discovered your magazine!!!!Where can you go and buy a magazine for R9.95, with so many useful ideas? I believe that most people can afford not only the magazine but the wonderful recipes that you publish as well.I’m a single mother with a 17 year old son.
    not only are the recipes great,but most of them don’t take that long, definately for the working mom.
    Thanks again!!
    Claudia

  9. Charlene | Mar 4, 2009 | Reply

    Thak you for a brilliant magazine. I have just starting buying this magazine, I simply love it. The recipes and ideas are very good and easy.

    THANKS FOR A VERY GOOD MAGAZINE, THE PRICE IS AFFORDABLE.

    BRILLIANT MAG

  10. Charlene | Mar 4, 2009 | Reply

    HOW CAN ONE GET HOLD OF ALL LAST YEARS COPIES

    VERY INTERESTED TO BUY

  11. Puroshini | Mar 5, 2009 | Reply

    Hi Guys… Thanks for a fabulous magazine with great ideas as well as it being cost effective. All i want to know though, is there anyway that regular buyers can subscribe to the mag. I think it great if we could…

    Thanks, keep up the fab mag..
    Puroshini

  12. yvonne | May 8, 2009 | Reply

    Thank you for a brilliant magazine which I only discovered last month.

    Please may I order copies from day of inception
    and how much will it cost.

    thank you

    Yvonne

  13. Marilyn | Jun 3, 2009 | Reply

    Hi, just bought your magazine and am amazed at the recipes. Will continue to use these recipes.

  14. NotSoEasilyDuped | Jun 4, 2009 | Reply

    seems someone from PNP is writing articles and comments about recipes and good magazines. Please stop cz you are only becumin too monotonous, try good shopping experience instead of the same thing. Good recipes, cheap magazine. pleaaaaaaaaaaaaasssssssse.

  15. Lee-Anne | Jun 25, 2009 | Reply

    o absolutely love the mag buy it every month…. i have it from issue 6 what to do hen i want previous issues?

    why is this site not getting updated the home page is from 2007?

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