Archive for March 26th, 2008

(This is a synopsis of a talk given by Jon Bishop at the New Media Marketing Conference )
Jon spoke from his experience as Head of Visual Communications at Netcare.
He pointed out that Netcare has a large and varied audience:

Patients
Family
Doctors
Nurses
Staff members
Investors

Here are his ideas for a good online communication strategy:
Basics must be in place if you [...]

(This is a synopsis of a talk given by Eric Edelstein, Chairman of trafficsynergy.com)
Eric opens up with a story on how traffic Synergy helps a client generate 650 leads per day, through affiliate marketing. The power of affiliate marketing is immense, and it must be done right from the [...]

This is a synopsis of talk given by Justin Hartman, digital Innovation Manager at Avusa)
Last year there were 35 billion online searches, which equates to 74 searches per user per month.
Google has a 79.6 1st page success rate.
In January 2008, Google performed 4.2 billion searches, Yahoo 1.4 billion and Microsoft 894 million.
Google dominates in [...]

Colin Daniels (Publisher of The Times Online) spoke about a little known, but growing technology known as 2D barcodes. (These are the funny looking square boxes, black and white that you sometimes see featured in print, that you are encouraged to photograph and send on with your camera phone)
A bit of background:

2D barcodes were Invented [...]

Company is located in Stellenbosch, and has a presence in Port Louis, Mauritius. There are 100 employees, with 40 positions open for developers.
Mxit launched in January 2005, with a paid application (R10 per month). There were 40 subscribers. That business model was scrapped, and in May 2005 launched [...]

Today’s lineup at the second annual New Media Marketing Conference by IQPC covered a variety of topics from a range of interesting, entertaining and inspiring speakers (Rudolf Miller, Justin Hartman, Gareth Rosslee, Jon Bishop, Eric Edelstein, Artthur Goldstuck, Rick Joubert, Herman Heunis and Colin Daniels). Bizcommunity.com’s guest blogger Eve Dmochowska will still be posting report [...]

Investigating the development of mobile as a medium to rival traditional media: the Vodacom Experience
Rick Joubert, Head: Mobile Advertising
Case:

Mobile is 7th mass medium (print, recording, cinema, radio, TV, internet, mobile)
Mobile is as big as online, in the advertising spend
Mobile is [...]