March 31, 2008

[No Comment] Women are market dominators

By Louise Marsland in Editor's column, Marketing | 4 comments

One of the most enjoyable events I have been privileged to attend this year was a seminar with Tom Peters, hosted by Global Leaders. In one of the themes of the day, he spoke about the rise of women in dominating the market – as consumer and leaders. There’s even a word for it: ‘womenomics’. Peters is very funny at times and asked depreciatingly, ‘What was the point of men?’ He quoted studies and stats that showed that everywhere on the globe, developed and developing nations alike, that women were streets ahead of their male counterparts in management and leadership success, at school, and most importantly for this market – as the consumer. Women are driving economic growth. Yet, marketers don’t seem to have cottoned onto this fact, judging by the continual stereotyping we see in advertising around us – which concerns Peters, as he said organisations are not responding to the wishes and needs of the people who buy their products or use their services. Bizcommunity will be taking the conversation further at The Women’s Show on its Joburg leg in Sandton, 25 – 27 April 2008, in a live panel discussion with some of South Africa’s top ad women and marketers. Go to www.thewomensshow.com for more. [Note, I'm on leave for the next week but all news must be sent to marketingnews@bizcommunity.com as usual.]

Enjoy!

Louise Marsland, editor@bizcommunity.com [invitations, interview requests, proposals and other strategic emails ]
Marketing news: marketingnews@bizcommunity.com [press releases and opinion pieces/features]

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This column originally published 31 March 2008.

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4 Comment(s)

  1. Pam Marsh | Mar 31, 2008 | Reply

    Interestingly Cannes Lions 2004, Leo Burnett worldwide ran a seminar on exactly that, how woman are being margenalised as consumers and marketers are not talking to them directly. The seminar name: Miss Understood - she’s not buying your ads. The seminar examined why advertising can’t quite engage women consumers with the same breakthrough work that is frequently directed at men. The seminar challenged attending delegates to raise the creative bar across female targeted categories largely associated with cliche’-ridden, uninspiring and even offensive work.
    Its a global problem!!!! Perhaps worthwhile to get a copy of the seminar.

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  3. Terrence Kommal | Apr 15, 2008 | Reply

    My personal experience has show that ‘womenomics’ is EXACTLY what the market thus far has been conscious of yet has been unwilling to accept the this is more true today than ever before.

    I think that more companies need to actively take action in this direction rather than simply hosting fronted events like ‘take ??? child to work”, they deserve much more.

    I support this and my guide and personal friend is my Managing Director and as a woman she has provided great insight!

    http://www.sutramagazine.net

  4. Crazy73 | Oct 22, 2009 | Reply

    And the official seasonally adjusted unemployment rate for blacks in June 2009 was almost twice as high as the jobless rate for whites. ,

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