Archive for April 15th, 2008

It’s great when agencies start educating their clients about the digital democracy. The more initiatives like the Ogilvy Verge conference in Johannesburg today, the better. Fact is clients are still remarkably unaware of the power of ‘new’ media, tending, particularly in tough times, to stay with what they know – mass, traditional media – rather [...]

Emmanuel Vivier

Emmanuel runs the leading social media company in the world. He employs 95 people in his company, and he essentially helps companies (think brands) spread the word using power of social media. How? Amongst other ways, he has 6000 bloggers on his “books” that he utilises to spread the word of his customers
His company [...]

Katherine Roderick
What can a platform do for you? The IT geeks sitting in your basement are going to be more relevant to business. Microsoft has traditionally spoken to the IT department, it now wants to talk more to marketing. Remember: every time a user interacts with your platform, it is a marketing interaction.
Technology is putting [...]

David Haigh, CEO, Brand Finance, Ltd UK
David Haigh, CEO, Brand Finance, Ltd. UK. Brand Finance world’s leading independent brand valuation consultancy. They advise strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets.
Intangible assets, most notably brands, are vital strategic and financial assets which marketers [...]

Users are using the Internet for both online and offline shopping.

60% of online purchases happen at multi-channel shops (those that are present online and offline). 25% happens at shops that are online only, and 15% at brand “shop fronts”

Of all purchases, only 5% happen online, but 50% of all purchases are affected by online research. [...]

What are the most interesting things to have happened in E-marketing?

David Ives(Microsoft):

Telecoms are putting in fibreoptic networks in South Africa. Mobile force is becoming a reality here. Mobile mail, mobile internet is what customers want.
Prices are dropping.
Better penetration of broadband. Online marketing will improve with better penetration, lower costs.
World Cup is coming, so now [...]

I am going to be live blogging from the Marketing Show in Johannesburg. This is an international show (also being put on in Paris, Lisbon, London and Madrid this year). The line up looks fabulous: there are at least six international speakers, and I am looking forward to hearing their perspective on “E-marketing from Around [...]