http://blog.bizcommunity.com/index.php/2008/04/15/mass-media-age-is-over/ Breaking news for the advertising, marketing, media and communications industries in South Africa Sun, 06 Jul 2008 19:59:42 +0000 http://wordpress.org/?v=2.5.1 http://blog.bizcommunity.com/index.php/2008/04/15/mass-media-age-is-over/#comment-3917 Janet Lightbody Wed, 16 Apr 2008 09:36:07 +0000 http://blog.bizcommunity.com/?p=448#comment-3917 I refer to the point made by Sutherland; "mass media has actually subverted the message, killing creativity in effect". As an independent publisher and marketeer, I have experienced the same with the attitutes of some media strategists. Some of my most innovative and creative marketing ideas have been stomped on and bypassed, simply due to not conforming to media beaurocracy, systems and regulations. I refer to the point made by Sutherland; “mass media has actually subverted the message, killing creativity in effect”. As an independent publisher and marketeer, I have experienced the same with the attitutes of some media strategists. Some of my most innovative and creative marketing ideas have been stomped on and bypassed, simply due to not conforming to media beaurocracy, systems and regulations.

]]> http://blog.bizcommunity.com/index.php/2008/04/15/mass-media-age-is-over/#comment-3916 Johan Wed, 16 Apr 2008 08:37:50 +0000 http://blog.bizcommunity.com/?p=448#comment-3916 For some reason there is always something that's going to die in Advertising. Were so down on what we do. There is some self-loathing thing going on, we're all doomed in Advertising. For some reason there is always something that’s going to die in Advertising. Were so down on what we do. There is some self-loathing thing going on, we’re all doomed in Advertising.

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