[MShow] Bios of speakers at conference

David Haigh, CEO, Brand Finance, Ltd UK
David Haigh, CEO, Brand Finance, Ltd. UK. Brand Finance world’s leading independent brand valuation consultancy. They advise strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets.
Intangible assets, most notably brands, are vital strategic and financial assets which marketers are increasingly being held accountable for managing and building. At the same time, finance directors and smart investors want greater understanding and disclosure of intangible asset values and marketing performance to improve their investment decisions.
David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial
management then moved into the marketing services sector, firstly as Financial Director of The Creative Business and then as Financial Director of WCRS & Partners.
He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years. David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance.

David Ives, Director: Developer and Platform Strategy Group, Microsoft South Africa.
David manages the Developer and Platform Strategy Group. This covers a portfolio including; Developer and Platform Adoption, Academic curriculum adoption and evangelism, Driving the Local Software Ecosystem through Innovation centers, JV’s with Public and Private Sector, IP creation with local Software Vendors, Student to Business Graduate Program – a program aimed at placing graduates in the partner ecosystems and developing their skills for employability. This is a program that can be scaled to many other sectors and even further in the local IT economy enhancing ICT Skills in South Africa.
David has held a number of roles in Microsoft including Solutions and Technology Manager (CTO) for the Enterprise Group in Microsoft South Africa, where he managed a team of Technology and Solution Specialists and provided guidance on the Technology Strategy for the Enterprise Group. David continues to play an advisory and consultative role to guide Microsoft’s customers in the effective use of their myriad IT Assets.

Anthony Kleanthous, Author, Senior Policy Advisor (WWF UK).
Anthony is a researcher, writer and speaker on sustainable brands. He divides his time between WWF-UK, where he is a Senior Policy Adviser, and private engagements. With a background first in advertising (Saatchi, BMP) and then client-side marketing, Anthony also holds an MSc in Sustainable Development from Imperial College, London. His ground-breaking report, “Let Them Eat Cake: Satisfying the new consumer appetite for responsible brands” (WWF, 2006) helped to create deep changes in the way brands approach environmental and social issues. Anthony sits on the Steering Committee of the Chartered Institute of Marketing’s Sustainable Marketing working group and is a registered adviser to the UK Government’s Foreign and Commonwealth. Anthony is currently preparing a report by the World Business Council on Sustainable Development called “Sustainable Consumption: Facts & Trends to 2050″. He is also a judge in the International Advertising Association’s inaugural Socially Responsible Communications Awards. Anthony was previously Strategy Director of Clownfish, Global eBusiness Manager at AstraZeneca, Head of Marketing at PayPal and Marketing Director of
toptable.co.uk.

Koo Govender, Marketing Director, M-Net.
Koo holds a Bcom Degree from the University of South Africa and began her career with the Naspers Group in 1991. She has a vast TV knowledge since then. Koo now holds the position of Head of Marketing for M-Net. Koo is also chairperson for Promax Africa for the last 2 years. Promax is the world’s premier body for promotion and marketing professionals working in electronic and broadcast media.,with annual conferences taking place in Africa, USA, Europe, Arabia, Asia, Australia, Latin America and the UK.

Jason Probert, M-Net, Head of M-Net New Media.
Jason still remembers being inspired by receiving Mosaic 1.0 into abandoning a career as an economist and joining the founders of South Africa’s first web design agency Electric Ocean. 13 years later he’s even more inspired by having what he describes as “the coolest job in the world” – head of New Media for Africa’s largest pay-television broadcaster. Along the way he started some of South Africa’s most popular web destinations including mweb.co.za, supersport.co.za, Africam.com, and built too many websites to remember. He
also spent 3 years abroad during the first dotcom bubble. Now he’s responsible for “pretty much anything that isn’t traditional television” for M-Net’s suite of entertainment, movie, kids and music channels on DSTV. Not only does he run the websites, he’s also responsible for putting M-Net onto mobile phones and PCs, launching SA’s first video-ondemand service and driving their social media strategy.

Siemon Scamell-Katz, Founder, TNS Magasin.
Siemon is the Founder of TNS Magasin, the international shopper strategy consultancy. Siemon established TNS Magasin in 1991, following a number of years’ experience in retail and design.
Sixteen years of research, using ground-breaking techniques, have shed light on previously unknown aspects of
behaviour and as a result TNS Magasin has unparalleled insight into shoppers and the shopping process.
TNS Magasin now gives many leading brands and retailers a competitive edge through a combination of shopper research, analysis and recommendations; educational workshop programmes and strategic consultancy. Clients include Birds Eye Walls, Camelot, Coca Cola, Diageo, EA Games, Heinz, Masterfoods, McDonalds, Nestlé, PepsiCo, Procter & Gamble, Unilever, United Biscuits, Walkers, Warburtons and Wrigley’s.
Siemon himself is very much in demand internationally as a speaker and commentator because of his unique authority on the shopper and shopper-based business. When he is not being a zealous advocate of embedding shopper insight and using it to drive strategy, Siemon’s interests include cricket and art.

Emmanuel Vivier, CEO Vanksen/CultureBuzz. Europe’s No.1 social media marketing company demonstrates which strategies are working. Vanksen|Culture-buzz assist renowned brands in conceiving and implementing online and offline communication concepts that are creative, innovative, different and likely to generate positive word-of-mouth (WOM). We believe in the “consum-actor”, the power of iconoclastic ideas, permission marketing, collaboration marketing (word-of-mouth),the power of communities, the combination of genres and 360° approaches. Since 2002, numerous brands have honored us with their trust: Warner Bros., 20th Century Fox, Canal Plus, Nokia, LG, Symantec, Casio, Packard Bell, Ubisoft, France24, Passoã, Havana Club, Absolut, Kenzoki, Roxy, Nuxe, ArcelorMittal, BIC, P&G, Renault, Citroën, amongst many others in France and around the world. Our expertise and know how is openly shared on our blog Culture-buzz.com. On this blog we analyze trends in national and international word-of-mouth marketing campaigns every day! Ranging: blog marketing, viral marketing, buzz marketing, guerrilla marketing and street marketing.

Popke Rein Munniksma, Head of 3D Experience, ABN AMRO Bank.Popke Rein is head of ABN AMRO’s 3D Experience team.
His primary focus is creating. new business opportunities for ABN AMRO on 3D virtual worlds and making the
organisation ready to adopt and adapt to this new channel. Popke Rein (1976) studied Information Systems and
Management at the Tilburg University. In the past he worked for ABN AMRO as change manager where he helped to redesign internal processes and to change organisational behaviour. During this period he introduced the wiki concept in the Services NL organization. In his last function he designed and implemented new processes and methods to align operational (IT) projects with the strategy of ABN AMRO’s Business Unit Netherlands.

Daniela Krautsack, International Media Strategist. Daniela, who is a regular speaker at Cannes Lions and other top international marketing events, provides insights into global media trends with a critical eye on their creation, popularity, lifespan and marketing efficiency. The fast pace of developments in the media industry with new production methods, cutting-edge technology and an overwhelming amount of advertising vehicles has been shaping the consumer’s capacity to absorb any kind of message, whether created in an editorial or advertising context. Mainstream advertising goes non-traditional, print media goes viral. In this age of instant search, how old fashioned does a commercial break look to the ‘Create, Share & Delete’ generation?
The manifestation of speed media in the current development of where we stage our public persona via digital media holds the threat of fear-inducing scenarios of 360° surveillance. How does the consumer cope with the futuristic outlook of a media world in which everything seems to be public and nothing is private anymore? Panopticon or individual freedom of expression? Does the media industry’s guiding light of ‘branded utility’ justify an unlimited use of hi-tech chips and codes and who are the consumers that voluntarily jump on the speed media bandwagon? See her web site www.cowsinjackets.com

Colin Erasmus, Business Group Executive for Windows Client. Colin Erasmus is currently the Windows Client Business
Group Executive at Microsoft South Africa, his portfolio includes Desktop Operating System Solutions, Windows Mobile as well as the Windows Live suite of products. While earning his Masters in Mathematical Modeling (University of Cambridge and University of the Free State) and his Computer Science Honours (Potchefstroom University), Colin gained significant technical expertise in relational database management and machine language coding. Leaving University he formed his own IT consultancy and later entered the corporate world assisting Microsoft South Africa to deploy database management to several areas of their business including CRM strategies, the management of online assets and key desktop application solutions. Since 2004 Colin has lead Microsoft South Africa’s technology security initiatives and he has worked extensively with customers, partners and the industry to deliver resources, tools and technologies to further help secure customers PCs
and networks. Colin is an expert in the information technology security arena with extensive experience in enterprise security, consumer security and risk management and assessment. He is able to share unique insights into the key issues that impact IT compliance, privacy and corporate governance in South Africa. His work in the enterprise security space was recognised by Microsoft in 2005 with him being awarded the Circle of Excellence award.

Stanley Edwards is a founding partner and Director at Platypus Productions, a full-service production house whose services cover television commercials, broadcast productions, corporate communications, branded entertainment and new media. He received his National Diploma in Photography from the Port Elizabeth Technikon and has worked as a Director / Producer for production houses in Port Elizabeth, Johannesburg and Cape Town. Besides dir sting productions, he evaluates marketing trends and new media technologies with a focus on content delivery over multiple platforms. He regularly attends and speaks at local and international conferences covering digital media, mobile media, branded entertainment, content trends and audience behavior.

Cindy White, Marketing Manager for Enterprise and Devices at Microsoft. Cindy started at Microsoft eight years ago, and
has held a number of senior positions within the organisation including Product and Solutions Marketing Manager for Windows and then Office, Group Retail Manager and she currently holds the position of Marketing Lead for the Entertainment and Devices division which includes peripherals and Gaming, most notably Xbox. Prior to that she worked at National Brands and a Global Quick Service Restaurant Organisation in a marketing capacity. Some of Cindy White’s career highlights include the launch of Windows XP, the launch of Office 2003, with year on year retail segment growth at an average of 35% and doubled the retail business (turnover) inside of 24 months, and the launch of Xbox 360 – which has be recognized with a number of accolades inclusive a bronze at Cannes and Silver through PRISM.

Terry Murphy, Publisher, Marketing Mix Magazine. Terry Murphy is the managing director of Systems Publishers (Pty) Ltd and the publisher of Marketing Mix. Terry has been the publisher of Marketing Mix since 1981 and has played an active role in various marketing associations and the major education initiatives, particularly of the Institute of Marketing Management (IMM). He is a former president of the IMM and during his term of office, established with his colleagues the long term strategy to grow marketing education through sort term courses, the three year diploma course and initiated the steps towards establishing Chairs in Marketing.
Terry Murphy is a past president of the Specialist Press Association (SPA) and he has been involved with the resent establishment of the Direct Marketing Association (DMA) and the Online Publishers Association (OPA). He is also on the board of the recently launched South African Chapter of POPAI (point of purchase).

Wynand Roos is the product manager for Microsoft Dynamics CRM in South Africa. Over the past eight years he has worked with customers to understand the correlation that exists between customer service and profitability. In his own words: “I spend my time strategising on how companies can make more money by understanding their customers better or stop losing money through understanding their customers better.”
Stanley Edwards is a founding partner and Director at Platypus Productions, a full-service production house whose services cover television commercials, broadcast productions, corporate communications, branded entertainment and new media. He received his National Diploma in Photography from the Port Elizabeth Technikon and has worked as a Director / Producer for production houses in Port Elizabeth, Johannesburg and Cape Town. Besides directing productions, he evaluates marketing trends and new media technologies with a focus on content delivery over multiple platforms. He regularly attends and speaks at local and international conferences covering digital media, mobile media, branded entertainment, content trends and audience behavior.

Katherine Roderick, Platform Strategy Advisor. Katherine Roderick joined Microsoft after having been playing in the digital space for the past 8 or so years. She looks at web technologies and how people interact with the online space.