[MShow] The Marketing Show

I am going to be live blogging from the Marketing Show in Johannesburg. This is an international show (also being put on in Paris, Lisbon, London and Madrid this year). The line up looks fabulous: there are at least six international speakers, and I am looking forward to hearing their perspective on “E-marketing from Around the Globe”.

(Conference seems sold out)

My intention is to post a blog entry after every speaker, although I know from experience that it is not always possible. I am also going to possibly sum up the whole conference in a single article for the BizCommunity portal.

Today’s Lineup:
1.THE FACE OF EMARKETING 2008. What we learned in 2007. What’s hot, what’s working and most compelling in 2008.

Presented by Tom Graham, Daniela Krautsack and Popke Rein Munniksma
2.CREATING SERVICES, ADDING VALUE THROUGH ONLINE SERVICES
Presented by Popke Rein Munniksma, David Ives
3.HOW DIGITAL TECHNOLOGY IS CHANGING HOW MEDIA ENGAGES THE CONSUMER
Presented by Daniela Krautsack, Katherine Roderick
4.EFFECTIVE MOBILE MARKETING STRATEGIES, OPPORTUNITES
Presented by Colin Erasmus
5.MARKETING WITH SOCIAL MEDIA
presented by Emmanuel Vivier
6.THE FUTURE OF BROADCAST TELEVEISION AND MARKETING
Presented by Koo Govender, Jason Probert, Daniela Krautsack
7.THE NEXT PHASE OF CUSTOMER RELATIONSHIP MANAGEMENT FOR MARKETERS
Presented by Wynand Roos
8.BUILDING A BRAND IN A COMPETITIVE ENVIRONMENT
Cindy White