Archive for April 16th, 2008

How companies implement innovation.
Innovating fast is a priority. You need to understand why something does or does not work.

There is concern over ability to implement customer insights. The marketing  department often knows exactly what customers want. The difficulty comes in taking the ideas to market.
What blocks innovation is not the quality of the idea but:

Prioritization: [...]

Regional expansion by influential peer-powered marketers global network, Chief Marketing Officers council (CMO), spearheaded by Bizcommunity.com from South Africa, the country leading African growth. Go to Bizcommunity.com for more: http://www.bizcommunity.com/Article/196/11/23760.html

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(Q&A with European experts on subject )
Are consumers sensitive to environmental issues in making brand choices?
Yes. 37% consumers feel guilty about their existing purchase choices. 80% affected by company environmental factors. Consumers are forced to make choices that do not make them happy Good opportunity for brands to provide more responsible projects.

What is the state [...]

Terry Murphy, Publisher of Marketingmix, SA

Measurability is a strong characteristics of new media. Lots of new data available. Other media needs to provide more data to stay in the game and be competitive.

Media owners need to join and share marketing risk. Marketers want qualified leads, want sales. End of day, it is all about selling. [...]