April 16, 2008
[MShow] Innovation
By Eve Dmochowska in Events, Marketing, Media | 2 comments
How companies implement innovation.
Innovating fast is a priority. You need to understand why something does or does not work.
There is concern over ability to implement customer insights. The marketing department often knows exactly what customers want. The difficulty comes in taking the ideas to market.
What blocks innovation is not the quality of the idea but:
- Prioritization: You need buy in from key group of people,
- Translation: Identify the right driver. Tell the story to the rest of the team. it is important to understand who is best suited to do this in your marketing team.
- Execution Implementation & continous loop success monitoring. Who are the advocated who can sell the new ideas to the rest of the team?
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Howard | May 8, 2008 | Reply
BTE - a super model. Web2.0 is a powerful way to engage in conversations that generate the insights to understand what the customer is saying and NOT saying about your offering. Similarly, SAAS tools to guide innovation projects are critical for developing innovative initiatives. We use http://www.vertabase to engage our team in innovation.
Navish Singh | May 12, 2008 | Reply
If there is anybody that realises the importance and difficulty on the subject of innovation, it is me. I desparately wish to run my own business but I also realise that a successfull running business, is a business that implements a successfull innovative concept. I’m still trying to identify that innovative concept that will prove fruitful in running my own business. Wish me luck!