November 30, 2008
By Simone Puterman in Cannes, Marketing, Social media, We Blog the World | 0 comments
This afternoon, Sunday, 30 November 2008, I had the privilege of a whirlwind lunch with the US bloggers participating in We Blog the World South Africa (see also United States bloggers to tour SA, Matthew Buckand’s blog, US bloggers set to tour South Africa), hosted by the International Marketing Council of South Africa at Moyo [...]
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November 28, 2008
By Nic Haralambous in Marketing, Social media, We Blog the World | 0 comments
It has finally arrived. It’s been months of planning for a very unfortunate but dedicated few. I am exceptionally privileged to be taking part in the US Bloggers tour of South Africa. I am extremely glad that I didn’t have to go through the very intense job of organising the stunning itinerary.
It really is a [...]
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November 27, 2008
By Simone Puterman in Marketing, Social media | 0 comments
Find out what’s happening realtime with the terrorist situation in Mumbai, India, by tracking #mumbai on Twitter or subscribing to this RSS feed. Citizen journalism, social media - whatever you call, it works.
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November 27, 2008
By Simone Puterman in Marketing, TV, advertising | 0 comments
Thanks to Matthew Buckland for the latest Nando’s TV ad which starts flighting today. This time, Nando’s is on a political bent…
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November 24, 2008
By Louise Marsland in Editor's column, Marketing | 0 comments
A week or so ago at Tony Koenderman’s Brainstorm seminar, brand strategist Andy Rice cautioned brands about what to do during a recession. This past week, newspapers carried more reports that mentioned that word: recession. At the annual Magazine Publishing Association of SA (MPASA) annual PICA Awards on Friday night, the dinner table talk was [...]
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November 17, 2008
By Louise Marsland in Editor's column, Google, Marketing | 1 comment
Those of you who have read George Orwell’s iconic masterpiece 1984, will be familiar with the rewriting of news that the main protagonist does under the watchful eye of the all seeing, manipulating ‘Big Brother’. This past week was an unusually news rich week and I want to commend one thought leader who came in [...]
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November 14, 2008
By Louise Marsland in Cannes, Google, Marketing | 13 comments
Google intends introducing ‘Google certified agencies’ in 2009 to work hand-in-hand strategically with clients, due to the financial “killing some agencies are making off ill-informed clients”, Google SA country manager Stafford Masie remarked at a media roundtable in Johannesburg this morning.
“There won’t be more than five of them (agencies), to build necessary capability and understanding, [...]
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