June 22, 2009

[Editorial column] Punching well above our weight

By Simone Puterman in Ads, Cannes, Editor's column, Ornico Ad Showcase, advertising | 0 comments

Time and again, industry commentators have made the point that the South African advertising industry punches well above its weight. Our industry is smaller than those in many other countries, and yet we give them a run for their money in our creativity and quality of production - and that is across just about every category. A case in point is our performance in the 2009 Cannes Lions International Advertising Festival so far. The festival kicked off this weekend in Cannes, France, and SA features in six of the seven shortlists issued so far. Keep up with the latest on the festival, which officially starts tomorrow, with Bizcommunity.com and Gisele Wertheim-Aymes, FNB’s head of media, who will be blogging for us live from the seaside town (you can also follow her Cannes Lions tweets). To all the SA entrants out there, good luck and do us proud!

In this week’s Ornico Ad Showcase (something we’ve been running for a year now, can you believe it?), we feature TV ads for Jungle Oats, Absa, BP, Vodacom and Wimpy, and radio ads for Car magazine, TV licences, the Mail & Guardian, Business Day and Morula Casino. We invite you to view/listen, rate and comment upon these ads.

Lastly, were you wondering about the yellow ribbon next to our logo? It’s National Drug Awareness Week, 19 - 26 June 2009, and we’re doing our bit to raise awareness and call on you to play your part in combatting drug abuse.

Here’s to the SA ad industry!
The biz editorial team

Marketing news: marketingnews@bizcommunity.com
Opinion pieces: contributors@bizcommunity.com

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This column originally published 22 June  2009.

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