Archive for the 'Branding' Category

July 6, 2009

[Editorial column] 2010: are we our own worst enemy?

Today Dr Nikolaus Eberl asks if hotel greed will kill South Africa’s tourism brand beyond 2010 and wonders whether SA will take the high road - using 2010 as a foundation on which to build tourism in the future, or the low road, which will virtually guarantee that the industry will be hammered. He paints [...]