Archive for the 'Cannes' Category

Just to prove that we can do as well in the world’s advertising arena as we can in hosting sports events, our agencies have done us more than proud at Cannes this year. TBWA\Hunt\Lascaris Johannesburg’s Trillion Dollar Campaign for The Zimbabwean brought home an Outdoor Grand Prix and heads the SA winners’ list with nine [...]

I was sad to leave Cannes yesterday, Thursday, 25 June 2009, because each year for a few days in my hectic life schedule I get to sit and listen and marvel at the amazing innovation that is shaping our advertising, media and communications.
This year was no exception. I was exposed to many campaigns that honoured [...]

The techies will continue to change our world. I’m more convinced of this than ever from my time here at Cannes.
Sorry to say, it’s not the creative talent or marketers who are setting the agenda here. Sure there are cool ideas, but it’s the geeks who have created and will create more and more tools, [...]

Yesterday, Tuesday, 23 June 2009, confirmed that collaboration is key to communication success. Current market conditions and the growing influence of social media and participatory culture requires all of us - agencies, marketers, media houses/owners and the rest - to humble down and collaborate. Clients are also going to have to take the lead and [...]

Well, I’m back in Cannes. One year later and ready to learn some more. Just arrived and went straight to a session with one of Twitter’s founders, Biz Stone (@biz). The Debussy Hall was packed wall-to-wall and floor-to-floor and the place was tweeting so much I was sure at one point I felt the room [...]

Time and again, industry commentators have made the point that the South African advertising industry punches well above its weight. Our industry is smaller than those in many other countries, and yet we give them a run for their money in our creativity and quality of production - and that is across just about every [...]

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