Archive for the 'Events' Category

Go South Africa!!! Just in from Mark Forrester via twitter: BBDO Cape Town has won a Yellow Pencil in Radio Advertising for Drums for client Marshall Music! Listen to the radio ad here.
The other South African nomination, King James for kulula.com Credit Card “Hijax” in Broadcast Innovations, unfortunately did not place.
PS For more tweeting from [...]

A few weeks ago I was asked by Bizcommunity if i would attend the D&AD Awards 2008 and blog about the experience. That wasn’t a hard question to answer, seeing the D&AD Awards is just about the most internationally respected and prestigious creative awards for the design and advertising industries!
With about an hour to spare [...]

Tonight, Thursday, 15 May 2008, is the night! Creative minds everywhere are now spinning in anticipation of clutching that Black or Yellow Pencil in their sweaty palms and glowing with pride in front of the 1800 guests expected at the upcoming D&AD awards ceremony and Bizcommunity.com will be there in London, courtesy of our latest [...]

Great news! The organisers of the International Media Forum, running 21 - 22 May 2008, have extended its 15% discount for Bizcommunity.com readers who book before 20 May - a saving of over R1500 per ticket.
International editors of top world media and some of the world’s most experienced communicators and brand builders are in the [...]

How companies implement innovation.
Innovating fast is a priority. You need to understand why something does or does not work.

There is concern over ability to implement customer insights. The marketing  department often knows exactly what customers want. The difficulty comes in taking the ideas to market.
What blocks innovation is not the quality of the idea but:

Prioritization: [...]

(Q&A with European experts on subject )
Are consumers sensitive to environmental issues in making brand choices?
Yes. 37% consumers feel guilty about their existing purchase choices. 80% affected by company environmental factors. Consumers are forced to make choices that do not make them happy Good opportunity for brands to provide more responsible projects.

What is the state [...]

Terry Murphy, Publisher of Marketingmix, SA

Measurability is a strong characteristics of new media. Lots of new data available. Other media needs to provide more data to stay in the game and be competitive.

Media owners need to join and share marketing risk. Marketers want qualified leads, want sales. End of day, it is all about selling. [...]