Archive for the 'Google' Category

November 17, 2008

[No Comment] Behaving with ‘digital dignity’

By Louise Marsland in Editor's column, Google, Marketing | 1 comment

Those of you who have read George Orwell’s iconic masterpiece 1984, will be familiar with the rewriting of news that the main protagonist does under the watchful eye of the all seeing, manipulating ‘Big Brother’. This past week was an unusually news rich week and I want to commend one thought leader who came in [...]

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November 14, 2008

[Online media] Google to introduce ‘Google certified agencies’

By Louise Marsland in Cannes, Google, Marketing | 13 comments

Google intends introducing ‘Google certified agencies’ in 2009 to work hand-in-hand strategically with clients, due to the financial “killing some agencies are making off ill-informed clients”, Google SA country manager Stafford Masie remarked at a media roundtable in Johannesburg this morning.
“There won’t be more than five of them (agencies), to build necessary capability and understanding, [...]

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