Archive for the 'Marketing' Category

So here I am at the 55th annual festival… was I ready for the onslaught? Having not attended since 2005 (being heavily pregnant then, I even did the walk… yes, I picked up a Media Lion for the then Lobedu Leo Burnett… oh, enough about that) and having a good reason not to party then [...]

It’s Cannes Lions time again! The 55th International Advertising Festival starts on Sunday, 15 June 2008, and once again, Bizcommunity.com will be represented by a guest blogger. This time around, it’s Pam Marsh, GM of The Refinery, so look out for her commentary from Tuesday 17 June!
Looks like it could be an exciting festival for [...]

Whether you call it multimedia or massively multiple media, Nic Haralambous of SA Rocks was at yesterday’s Million Man March against crime. While he reports that there weren’t even close to a million marchers, “there were over 15 countries with media representation at the march and broadcasting in one way or another. That is good [...]

How unfortunate that the Public Relations Institute of SA (PRISA) has had to postpone its annual national conference due to low bookings. But for a body tasked with communications to issue a statement citing the recent xenophobic violence and “unrest” (its words) in Gauteng as the sole reason for low bookings, is highly irresponsible and [...]

Lately, several sports-related press releases have passed through my inbox, from Sportingweb’s new Business of Sport to the announcement of free digital soccer magazine, Digidiski (4.2MB pdf), the brainchild of Sizwe Jacques Mbebe and his Holland-based partner Martijn Jelissen and which will be the flagship product of the soon-to-be launched TheSoccerPages.Com.
And then there’s Sports Leader, [...]

For a news junkie like myself - most journos suffer from this affliction - the launch of e.tv’s 24-hour news channel was the highlight of the week. It’s sad I know, but for those of us who watch more news than entertainment on TV, getting a break from CNN’s overkill on the American presidential election, [...]

Apart from all the complaints on copy pitches not relevant to their media and the invisible government communicators in South Africa, David Wickenden, senior VP of Fleishman-Hillard, gave some interesting insight on how the media world has changed, meaning that the jobs of communicators have to change.
His key insights (more in depth on Bizcommunity later) [...]