Archive for the 'The Marketing Show' Category

Here are the top 10 most popular Scroobl cartoons for the month of January based entirely on which ones were viewed the most.
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The headline read for this one read:
“20 of the best ever technigues for driving massive traffic to your webiste using Twitter
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How companies implement innovation.
Innovating fast is a priority. You need to understand why something does or does not work.

There is concern over ability to implement customer insights. The marketing  department often knows exactly what customers want. The difficulty comes in taking the ideas to market.
What blocks innovation is not the quality of the idea but:

Prioritization: [...]

Terry Murphy, Publisher of Marketing Mix, SA

Measurability is a strong characteristics of new media. Lots of new data available. Other media needs to provide more data to stay in the game and be competitive.

Media owners need to join and share marketing risk. Marketers want qualified leads, want sales. End of day, it is all about [...]

Emmanuel Vivier

Emmanuel runs the leading social media company in the world. He employs 95 people in his company, and he essentially helps companies (think brands) spread the word using power of social media. How? Amongst other ways, he has 6000 bloggers on his “books” that he utilises to spread the word of his customers
His company [...]

Katherine Roderick
What can a platform do for you? The IT geeks sitting in your basement are going to be more relevant to business. Microsoft has traditionally spoken to the IT department, it now wants to talk more to marketing. Remember: every time a user interacts with your platform, it is a marketing interaction.
Technology is putting [...]

David Haigh, CEO, Brand Finance, Ltd UK
David Haigh, CEO, Brand Finance, Ltd. UK. Brand Finance world’s leading independent brand valuation consultancy. They advise strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets.
Intangible assets, most notably brands, are vital strategic and financial assets which marketers [...]

What are the most interesting things to have happened in E-marketing?

David Ives(Microsoft):

Telecoms are putting in fibreoptic networks in South Africa. Mobile force is becoming a reality here. Mobile mail, mobile internet is what customers want.
Prices are dropping.
Better penetration of broadband. Online marketing will improve with better penetration, lower costs.
World Cup is coming, so now [...]