Archive for the 'New media' Category

The 2nd Annual New Media Marketing conference, which was held in Johannesburg 25 - 28 March 2008, was a showcase of a few of the top thinkers in the South African new media space presenting their thoughts and experiences on digital and marketing.
Here’s my list of the top five conference “take-outs” as seen through the [...]

(This is a synopsis of talk given by Paul Jacobson, New Media Lawyer, given at New Media Marketing Conference)
The most important thing to remember is to not panic when considering the legal aspects of the online activity. Simply balance risks with benefits.
Issues to consider:

Freedom of expression
Content licensing
Privacy
Unlawful competition

Freedom of [...]

(This is a synopsis of talk given by Mike Stopforth, Social Media Consultant at Cerebra, at the new Media Marketing Conference)
Internet users have disposable income, logic suggests that at least 8% should be allocated to online. Brands are reluctant to invest proportionally in the space.
10 lessons for Social Media Strategy
Be yourself. Don’t think you [...]

(This is a synopsis of talk given by Vince Maher, Strategist at Mail & Guardian, at the new Media Marketing Conference)
History:
Vince joined MG in Dec 2006, and was put in charge of Social Media strategy with a R0 budget. He literally had to create something out of nothing.
His team came up with a 3 step [...]

Today’s lineup:

Untitled, Vince Maher
Discussing the explosion of Social Networking and the Impact on Brands in the digital Arena, Mike Stopforth
Engaging the Youth of Today Through Social Media, Tyler Reed
Creating an Electronic Environment for Academic and Social Networks: the e-life of students at Stellenbosch University, Lize Esterhuizen
Exploring New Media and [...]

(This is a synopsis of a talk given by Jon Bishop at the New Media Marketing Conference )
Jon spoke from his experience as Head of Visual Communications at Netcare.
He pointed out that Netcare has a large and varied audience:

Patients
Family
Doctors
Nurses
Staff members
Investors

Here are his ideas for a good online communication strategy:
Basics must be in place if you [...]

(This is a synopsis of a talk given by Eric Edelstein, Chairman of trafficsynergy.com)
Eric opens up with a story on how traffic Synergy helps a client generate 650 leads per day, through affiliate marketing. The power of affiliate marketing is immense, and it must be done right from the [...]