Archive for the 'New media' Category

(This is a synopsis of talk given by Vince Maher, Strategist at Mail & Guardian, at the new Media Marketing Conference)
History:
Vince joined MG in Dec 2006, and was put in charge of Social Media strategy with a R0 budget. He literally had to create something out of nothing.
His team came up with a 3 step [...]

Today’s lineup:

Untitled, Vince Maher
Discussing the explosion of Social Networking and the Impact on Brands in the digital Arena, Mike Stopforth
Engaging the Youth of Today Through Social Media, Tyler Reed
Creating an Electronic Environment for Academic and Social Networks: the e-life of students at Stellenbosch University, Lize Esterhuizen
Exploring New Media and [...]

(This is a synopsis of a talk given by Jon Bishop at the New Media Marketing Conference )
Jon spoke from his experience as Head of Visual Communications at Netcare.
He pointed out that Netcare has a large and varied audience:

Patients
Family
Doctors
Nurses
Staff members
Investors

Here are his ideas for a good online communication strategy:
Basics must be in place if you [...]

(This is a synopsis of a talk given by Eric Edelstein, Chairman of trafficsynergy.com)
Eric opens up with a story on how traffic Synergy helps a client generate 650 leads per day, through affiliate marketing. The power of affiliate marketing is immense, and it must be done right from the [...]

This is a synopsis of talk given by Justin Hartman, digital Innovation Manager at Avusa)
Last year there were 35 billion online searches, which equates to 74 searches per user per month.
Google has a 79.6 1st page success rate.
In January 2008, Google performed 4.2 billion searches, Yahoo 1.4 billion and Microsoft 894 million.
Google dominates in [...]

Colin Daniels (Publisher of The Times Online) spoke about a little known, but growing technology known as 2D barcodes. (These are the funny looking square boxes, black and white that you sometimes see featured in print, that you are encouraged to photograph and send on with your camera phone)
A bit of background:

2D barcodes were Invented [...]

Company is located in Stellenbosch, and has a presence in Port Louis, Mauritius. There are 100 employees, with 40 positions open for developers.
Mxit launched in January 2005, with a paid application (R10 per month). There were 40 subscribers. That business model was scrapped, and in May 2005 launched [...]