October 13, 2008
By Louise Marsland in Editor's column, Marketing, OPA, PICA Awards | 0 comments
It’s awards season in the magazine publishing industry, with the Magazine Publishers’ Association of SA (MPASA) Pica Awards, for magazine publishing and editorial excellence, having being judged over the past month. The awards ceremony will be in Cape Town this year, 21 November 2008. It’s probably the only event left in our industry where OTT [...]
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September 27, 2007
By Louise Marsland in Marketing, OPA | 1 comment
Despite the fact that South Africa lags behind the rest of the world in online spend, mainly due to the lack of broadband Internet access, once we do have broadband, there will be an explosion in Internet access and applications. Apart from the fact that advertisers will have to be a lot more creative – [...]
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September 26, 2007
By Louise Marsland in Marketing, OPA | 0 comments
Online Publishers Association (OPA) chair and Mail & Guardian Online GM, Matthew Buckland, made the case for online this morning in a series of OPA breakfasts aimed at educating marketers on how online fits into the marketing mix – basic, I know, but that is still where we are at in the online industry in [...]
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