August 18, 2008
By Louise Marsland in Editor's column, Marketing, TABPI, cmo | 1 comment
I was discussing knowledge management and capacity building in organisations the other day with colleagues in the industry. I’ve always felt that those of us who have racked up a couple of decades of work experience in our chosen fields should ‘give back’ in transferring knowledge and skills to build capacity in organisations/industry. The point [...]
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July 31, 2008
By Louise Marsland in CRM, Marketing, TABPI | 2 comments
WASHINGTON: Travelling through the United States is a lesson in customer service second to none. Everything is super-fantastic, super neat and works! (Well, except for their planes which never depart on time, but they are super-apologetic about it!)
Okay, so I was mostly in mid-west America (Hicksville to jaded New Yorkers apparently and where rudeness is [...]
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February 4, 2008
By Louise Marsland in Editor's column, Marketing, TABPI | 0 comments
I started my career in daily newspapers 20 years ago and until 1994 had never heard of trade media (now known by the more fancy name of business-to-business/B2B media). Trade media didn’t feature in our curriculum at the time and maybe we weren’t all that interested because as journalism students, we all thought we’d end [...]
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January 31, 2008
By Simone Puterman in Marketing, TABPI | 0 comments
International business-to-business media organisation Trade, Association and Business Publications International (TABPI) is funding the creation of a new B2B media professionals group in South Africa, which will serve as the organisation’s first chapter outside of the US.
TABPI South Africa will operate independently out of a base in Johannesburg and is being set up by joint [...]
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